Name of product: Classic Cola/Classic Coke
Target audience: Our target audience is children, teenagera and young adults.
Synopsis: There are 3 people sitting at a table playing poker and they are betting all there chips because they are so confident about the hands they have. All of the players run out of chips so the first player bets the keys to his brand new sports car, the second player bets the keys to his new mansion and the final player (James Bond) bets is classic cola. Player 2 says to Player 1 "he is bluffing." James Bond then wins with a great hand of cards and wins it all.
Slogan: CLASSIC COLA
CAN YOU HANDLE THE FIZZ?
Concept (i.e. what classic film/genre are you referencing?): James Bond / Spy
Props/costumes: table, poker chips, playing cards, 3 chairs, Martini glass, classic cola bottle, coke to fill classic cola bottle, set of house keys & car keys.
Human resources: 4 actors
Technical resources: lighting, camera and tripod
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